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JOASH_L (also known as JOASHL) is a creative agency specialising in photography and digital marketing. Since its founding in 2016, it has assembled a plethora of over 30 noteworthy clients and won numerous accolades, both within Singapore and internationally. With its roots in freelance photography, it branched out to digital marketing in 2020. It now provides a suite of services including brand consulting, development, and management, content strategy, copywriting, social media marketing, website development, UI/UX design, and SEO/SEM. Photography rates start from $200/hour for simple shoots and can be discussed for digital marketing.


Photographer and Digital Marketer

Hi, I'm Joash, a Singapore-based photographer and digital marketer helming the creative agency JOASH_L. I picked up my first DSLR camera when I was 11 and discovered my passion for photography soon after. As a freelance photographer since 2016, I’ve assembled a collection of notable clients to date. You may have spotted my photos online and noticed their distinctive orange-teal tones. It's one of the methods I use to captivate my audience and tell a priceless story. I specialise in hospitality photography, but love shooting just about any genre! When the pandemic hit in 2020, I branched out to digital marketing and now offer a suite of various marketing-related services.

Image by Isaac Smith


While some photographers' goals are solely to capture STUNNINGLY SPECTACULAR images that please the eye, that's not my only goal. I am a firm believer that every photograph tells its own distinct story, waiting to be uncovered. To seamlessly reveal these hidden recollections, DAZZLING moments in time must be captured. These are moments special to each and everyone of us, and I want to give the POWER back to the people. I want to give ourselves the ability to take a trip back in time. I want us to be able to relive those PRECIOUS memories and FLOURISH once again. To create strong visual impacts that give us these MAGICAL powers, I shoot with a clear aim and embed LOVE into every one of my images. Of course, dramatic angles, natural lighting, framing, and contrast also play an essential role in my work. It's always easier to bring a memory back with an accentuated subject and well-refined aesthetics.


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